Florence Travel Tips from Franco Mazzetti, Florentine Menswear Consultant

Conversations with Locals

Florentine menswear consultant Franco Mazzetti gives his pick for the mandatory schiacciata stop, where to find Italy’s long lost tailors and how you can avoid eating unsavoury food in Florence. 

Photo: Men In This Town

What is the one local dish you feel travellers can’t leave Florence without trying? 

The richness and abundance of choices in Florentine cuisine make it quite difficult to find a single dish to recommend. Let’s say that those who come to Florence should not leave before having tasted a Fiorentina steak. Obviously you can’t even give up tasting the famous ribollita soup.

In any case, walking through the streets, I would highly recommend stopping at one of the kiosks scattered around the city and ordering our street food for excellent food, the famous sandwich with lampredotto.

What about your favourite restaurants?

A very large space would be required for this answer. To mention one restaurant rather than another is really difficult also because there are many extremely valid places in Florence, where you can eat well at fair prices. Notwithstanding the fact that Florentines prefer to go to restaurants around Florence that are out of the tourist crowds of downtown, I will answer this question simply by citing the places I most love to frequent in the city.

I’ll mention three places where I like to eat and would recommend to a friend – Trattoria dei 13 Gobbi, All’Antico Ristoro di’ Cambi and La Buca dell’Orafo.

As for the cafés, I can only recommend a good glass of wine and a small truffle sandwich at Procacci, after which an obligatory stop at Caffè Gilli in Piazza della Repubblica.

Obviously, a visit to the Antico Vinaio, the most reviewed restaurant in the world by Tripadvisor, is mandatory, where you can give room to your imagination by ordering your schiacciata with any filling you want and where you will be amazed by the quantity of ingredients you will find inside. 

Name some tourist traps travellers should avoid in Florence

To tell the truth, I could not say that there are real traps in which tourists can fall. Rather, I would say that there are many places, especially restaurants, that sell ingredients that very often come from large-scale supermarkets and come with very high prices as Tuscan cuisine. Here, what I would like to recommend is to always pay attention to what you eat. Thank goodness today there are websites like Tripadvisor that manages to warn the most unwary.

Are there still many of such restaurants in Florence?

Unfortunately, it is very common to come across restaurants or trattorie that sell ingredients that are of low quality as high quality products. Obviously, the main problem that is worth pointing out concerns the main dish of our kitchen, the Fiorentina steak. The quality of the meat must necessarily be the Chianina loin. Unfortunately, some use other types of beef, often from foreign countries which obviously have a lower price but are passed off as meat of this quality. My advice is to ask for the certificate of origin of the steak when ordering. Every restaurateur is obliged to show to those few customers who know they have this sacrosanct right to know before ordering.

What’s the perfect itinerary to explore Florence? 

Florence is the tourist’s dream because its entire history is contained in a few square kilometres. The most beautiful monuments and buildings are all very close to each other and it is extraordinary to walk through the streets of the historic center, because it is a succession of emotions.

The only place outside the center that a tourist should visit is the splendid view from Piazzale Michelangelo, easily reachable in 20 minutes by bus, alongside which stands the wonderful Basilica of San Miniato a Monte. Even the museums are close to each other even if, given the large crowds, booking via the web is essential.

In my opinion, all a tourist has to do is reach the center and walk calmly through the streets of the city and they will be amazed to see how much history will pass under their eyes in a very short period of time.

Is being well-dressed part of the Italian culture? 

Absolutely yes. The Italian elegance that gave rise to “Made in Italy” is still very much present and deeply felt today. Cities like Milan, Naples and Florence are still tied to the tradition of being well-dressed.

Milan, the undisputed Italian financial capital, still sees extremely elegant men and women wandering the streets of Brera today. The great sartorial culture of the Neapolitans is still well rooted. In my personal point of view, the elegant Neapolitan man is the best expression of a relaxed elegance, not showy but absolutely full of charm. Florence, which still has a strong sartorial tradition, underwent strong Anglo-Saxon influence after a very high number of British citizens in the period following the Second World War decided to move to the surrounding countryside, especially in Chianti, which later became famous as Chiantishire.

As can be easily understood, this peaceful invasion has given life to a mix of style between the rigorous Florentine style and the English country. Hence the birth of the Anglo-Florentine style.

Photo: Fabrizio Di Paolo

Where do you go for tailored suits in Florence?

Unfortunately, the evolution of modern times, let’s call it globalisation, has decimated the myriad of small tailors that were once well represented in town. Many of my older dresses have been expertly crafted by the expert hands of tailors who unfortunately had to stop their activities. Currently, my outfits are supplied by companies and tailors based from various parts of the world.

Among the few safe addresses for tailors still present in Florence, I would mention Liverano and Liverano, l’Antica Sartoria Cisternino and, last but not least, the small Sagliano tailoring where the young Rosario, tailor of Neapolitan origins by family tradition, operates in the historic center of Florence in the Oltrarno area.

I would also like to give some advice for those looking for a highly prestigious pair of shoes that are meticulously and completely handmade. Roberto Ugolini Shoemaker, also located in the Oltrarno area, is one of the few remaining artisans of indisputable mastery.

Will the art of the tailored suit disappear from Italy?

No, I don’t think so. Although many of the old tailors have disappeared and despite also a sort of small “invasion” that in recent years has seen some of the most important Italian tailoring “brands” acquired by Japanese and Korean tailors, I would say that the Italian tailoring tradition is now well alive and rooted.

This is thanks to a generation of young tailors, who in the vast majority of cases, have learned this art from their family tradition. Not only that, I can also say that I see more and more interest in the tailoring world, almost every day on Instagram, I receive requests for information from young and very young followers, which gives me hope for a return to this beautiful way of dressing.

Do you have a tip for men who want to be well dressed?

The same advice that I always give to those who ask me this question is to seek their own style without forcing or unnecessary refinements. ALWAYS feel comfortable with what you are wearing, whether it is a tailored suit or an inexpensive suit, it is always necessary to try to convey the same message. Security, kindness and understatement. As I always say, however, the use of good manners comes first because they are by far your best business card.

WHERE TO EAT IN FLORENCE


Trattoria dei 13 Gobbi
Where: Via del Porcellana, 9R, 50123 Firenze FI, Italy
For: Florentine steak

All’Antico Ristoro di’ Cambi
Where: Via Sant’Onofrio, 1R, 50124 Firenze FI, Italy
For: Tuscan cuisine

Buca dell’Orafo
Where: Via dei Girolami, 28/R, 50122 Firenze FI, Italy
For: Tuscan cuisine

Procacci
Where: Via de’ Tornabuoni, 64R, 50123 Firenze FI, Italy
For: Wine and truffle sandwiches

Caffè Gilli
Where: Via Roma, 1r, 50123 Firenze FI, Italy
For: Coffee and pastries

All’Antico Vinaio
Where: Via dei Neri, 76R, 50122 Firenze FI, Italy
For: Schiacciata
 

WHERE TO GO IN FLORENCE

Liverano and Liverano
Where: Via dei Fossi, 43, 50123 Firenze FI, Italy
For: Tailored suits

Sagliano Concetti Sartoriali
Where: Borgo S. Frediano, 47 rosso, 50124 Firenze FI, Italy
For: Tailored suits

Roberto Ugolini Shoemaker
Where: Via dei Michelozzi, 17/R, 50125 Firenze FI, Italy
For: Handmade shoes

Piazzale Michelangelo
Where: Piazzale Michelangelo, 50125 Firenze FI, Italy
For: A view of Florence

Tuscany Travel Tips from Emiko Davies, Florentine Cook & Writer

Conversations with Locals

Married to a Florentine sommelier, admirer of Pellegrino Artusi, a food blogger cooking in the suburbs of Tuscany – Emiko Davies is synonymous with the notion of Tuscan cuisine. She’s a Food52 columnist and food writer for The Sunday Times, The Guardian and Jamie Oliver Magazine. Emiko reveals her secret to picking an authentic gelateria, which wineries to go to, and the farm to table restaurant you need to dine at in Tuscany.

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Photo: Emiko Davies 

What is the one local dish you feel travellers can’t leave Tuscany without trying? 

This definitely depends where you are in Tuscany, as each town has their unique specialties. In Livorno, it would be cinque e cinque, a baguette filled with chickpea flour pancake. In Florence, it would be a panino with lampredotto, or abomasum tripe, it’s not your regular tripe or your regular panino! Served warm with chilli sauce and salsa verde, it’s absolutely delicious.

In the lagoon town of Orbetello in southern Tuscany, it would be spicy smoked eel or bottarga (cured fish roe), served with some lemon juice and olive oil. In Siena, you’d want to order a plate of pici, or hand-rolled fresh noodles, or pinci if you were in Montalcino. In the town of San Miniato, where my husband was born, it’s fresh white truffles that you need to try.

What about your favourite restaurants?

I am partial to my neighbourhood of Florence and I love the little restaurants in hilltop suburb of Settignano like Caffè Desiderio and La Sosta del Rossellino, full of character and run by people who want to make other people happy through their food and wine.

I also love Canto del Maggio in Terranuova Bracciolini, between Florence and Arezzo. It’s another special place run by a family who grow their own vegetables and make everything from scratch, all set in the most enchanting garden.

In San Miniato, there is a family-run butcher shop called Sergio Falaschi that has created a restaurant out the back behind the counters. They have the most exquisite view over the hills and have a small, appealing menu that changes daily.

The Fioroni family farm in San Gimignano, Poggio Alloro, is also a wonderful place for an organic farm to table meal with a stunning view over San Gimignano. On Saturday nights, they serve their own hand-raised bistecca from chianina cattle

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Photo: Emiko Davies

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Fattoria Poggio Alloro. Photo: Emiko Davies

Name one Italian dining etiquette most travellers miss

I think it can be hard to get used to the ordering of a meal they way Tuscans are used to. You start with antipasto, which is often something shared like a plate of salumi or a basket of broad beans with pecorino cheese. Then, move onto primi, which is either a soup or a pasta dish. Then you have secondi (mains) with various contorni (side dishes) that have to be ordered individually, and are usually portions large enough to share amongst the table.

Some people assume they have to order one of each thing, but in reality, Tuscans themselves may not always do that. It’s a huge amount of food and you may feel more comfortable ordering just two courses, say an antipasto and a main, which is often shared, and saving a bit of space for a simple dessert. 

Name some tourist traps travellers should avoid in Tuscany

Unfortunately there are many. Get gelato at a dedicated gelateria – that is, a place that only does gelato. Bars that sell gelato as well as sandwiches and pastries and coffee and everything else probably aren’t making their gelato in house! And remember that good gelato comes in metal tubs, often hidden, it isn’t displayed in huge mounds.

Bars – the Italian word for a café – have different prices for sitting down and for standing at the bar. Italians will stand at the bar for their coffee and pastry. In a few places, this is being phased out in favour of a more Anglo-Saxon style café where you can sit all day long. But in general, and especially in a really classic Italian bar, be aware that there are two different prices depending on where you take your coffee. Many places don’t bother making this known or assume you should know, and some people can get a shock when their bill arrives. 

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Photo: Emiko Davies

Describe the perfect way to explore Tuscany

There are so many beautiful parts of Tuscany, but it is a very large region, so I personally would recommend sticking to one small area and getting to know that well.

For example, the Val d’Orcia, a beautiful valley near Siena, has plenty to keep you busy between pretty towns, spa towns and cheese, but you could combine it with an itinerary that takes you to Siena and Florence too.

Or another area that I just mentioned above is Maremma. Maremma is large too, so you could follow it all the way down the coast, even including some islands like Elba Island, which you can reach from Piombino or Giglio Island, from Porto Santo Stefano. You can also stick to the area south of Grosseto and enjoy the hilltop towns, the sea and good, country food.

If you’re in a rush, don’t try to do too much. Just pick one place. Florence, for example, makes a perfect city break for a long weekend because you don’t need to worry about renting a car, it’s easy to arrive by train or plane and you can choose to stick just to the historical centre. 

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Photo: Emiko Davies

What about wineries? 

This is something I hope to write more about on my blog soon, as it can be tricky to find places that have a cellar door that are easy to get to or even visit. My husband is a sommelier so we are often visiting wineries but they are definitely not the usual kind that would be easy for a traveller to find!

One of the ones we love, Altura Winery, is on Giglio Island, where you definitely need a car, but there is no cellar door. You can, however, find the wine at the same family’s restaurant, Arcobaleno, on the island.

Places like Montalcino and the Chianti Classico area that are better equipped for visitors and the wineries there make it easier to drop by and visit or taste wine. Another lovely place to try a bit of wine is the beautiful little town of Bolgheri, it’s basically made up of wine bars and wine shops so you can visit the town and taste all the local Super Tuscan wines directly there. Do a bit of research before you go, rent a car and have a designated driver! 

What do you mean by wineries with a cellar door? 

A cellar door is the term for a sales point in a winery. It could be a room, a shop or a tasting room, sometimes it’s even bigger and there is a restaurant or seating. It depends, but the main thing is that there is somewhere guests can taste and buy wine. Wineries that don’t have this aren’t often prepared to receive visitors. For travellers, it would be easier to go to wineries that have cellar doors. 

Name one best kept secret of Tuscany

I’ve just written a cookbook about it, so it is not so secret now, but the coast and islands of Tuscany are incredibly beautiful and have a lot to offer. I particularly love the southernmost coast of Tuscany around Monte Argentario. We lived there for 6 months in Porto Ercole.

Many people have never heard of it, which shows you just what a secret treasure it is. Nearby is Giglio Island, one of the most beautiful places I have visited, and the Maremma countryside from Capalbio to Pitigliano and the towns in between make for wonderful exploring and eating.

One thing is that you need a car and you need to be a bit adventurous, and this is also what makes it so secret. It’s not the kind of place that people can easily wander into or stumble across, you need to have a bit of motivation. It’s for proper travellers and people who love the outdoors, the sparkling sea and eating traditional dishes like wild boar stew, deep fried anchovies and hearty soups.

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Photo: Emiko Davies

What should travellers bring home with them from Tuscany? 

I always like to bring food or drink as a souvenir, something you can’t find anywhere else. If you are lucky enough to be able to bring fresh goods like cheese or salumi home, that’s a good option and most places will vacuum pack these for you. Otherwise, something like good extra virgin olive oil. Look for the ones in a tin if you are afraid of the glass breaking in your suitcase.

An unusual bottle of wine or something harder to find like vin santo (Tuscan dessert wine) makes a nice memento, especially when accompanied by a large bag of cantuccini (Tuscan almond biscotti), which are made for dipping into vin santo. This is a typical finish to any Tuscan meal, and cantuccini are also very hardy and travel well.

I personally like to bring home a big box of panbriacone, a panettone-like cake soaked in an alcoholic syrup from the Pasticceria Bonci pastry shop in Montevarchi. Many pastry shops in Florence sell it too. It’s divine and always well-appreciated!

 

WHERE TO EAT IN TUSCANY


Caffè Desiderio
Where: Piazza Niccolò Tommaseo, 5r, 50135 Settignano FI, Italy
For: Tuscan food

La Sosta del Rossellino
Where: Via del Rossellino, 2R, 50135 Settignano, Firenze FI, Italy
For: Views

Il Canto del Maggio
Where: Area Naturale Protetta di Interesse Locale Le Balze, Località Penna Alta, 30/d, 52028 Terranuova Bracciolini AR, Italy
For: A garden restaurant

Sergio Falaschi
Where: Via Augusto Conti, 16, 56028 San Miniato PI, Italy
For: A restaurant in a butchery

Fattoria Poggio Alloro
Where: Via Saint Andrea, 23, 53037 San Gimignano SI, Italy
For: Farm to table meals
 

WHERE TO GO IN TUSCANY


Val d’Orcia
Area: Siena
For: Shopping

Maremma
Area: Grosseto
For: Coastal drives and thermal baths

Altura Island
Where: Jingumae, Shibuya 150-0001, Tokyo Prefecture
For: Wine

Bolgheri
Area: Livorno
For: Wine shops

Porto Ercole
Area: Grosseto
For: A coastal getaway

The Eating Guide to Tuscany, Italy

Italy

More than a decade has passed since Under the Tuscan Sun was released, and Tuscany is still as breathtaking as ever. The plan to explore the region is simple – get a car and drive take the autostradas up to charming hilltop towns and wineries. When you head to the rolling hills, homemade pastas and meats rule the Tuscan palate. 

Look forward to: Ragu, handmade pasta and wine.

Gelateria dei Neri

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Area: Florence
Where:
 Via dei Neri, 9/11, 50122 Firenze, Italy
What: Gelato
For: After meal sweets

The search for the authentic gelato in Florence is no mean feat, but Gelateria dei Neri is a household name amongst Florentines for the right Italian ice-cream. Traditional flavours like nocciola, pistachio and limone are golden. For a bite of something more unique, granita (Italian ice that originates in Sicily) comes in mandarin, pink grapefruit and mint flavours. 

Trattoria Sabatino

Area: Florence
Where: Via Pisana, 2R, 50143 Firenze
What: Anything
For: Cheap Italian fare

When it’s time to get off work, the Italians head to Trattoria Sabatino, a family-run eatery in Santo Spirito which seems to serve a locals-only crowd. You can hardly spot hordes of tourists in Sabatino, but instead find hungry Italians engaged in conversations over simple Tuscan fare. Food is dished out in small portions and prices start from €2. Try the mushroom salad, which are raw porcini mushrooms lightly drizzled with olive oil. 

La Schiacciateria

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Area: Florence
Where:
42/31, Via Di Novoli – 50127 Florence (FI) – Italy
What: Panini
For: Breakfast 

La Schiacciateria is the accidental breakfast find that became a routine stop every morning. It’s hard to choose between a pizza or a panino, but either way you won’t be disappointed. Simple ingredients are what makes its panino top-notch. Just prosciutto, mozzarella, rocket and a drizzle of olive oil sandwiched between focaccia. 

Il Latini

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Area: Florence
Where:
Via dei Palchetti, 6R, 50123 Firenze, Italy
What: Florentine steak
For: Dinner

Almost anyone who is a Florentine steak aficionado knows that Latini is the place to go in Florence if you want one that’s done right. Before you order a Florentine steak, know this – Florentine steaks are cooked rare on the inside and fully seared on the outside. No exceptions. Any beef cooked more than medium rare is not a bistecca alla Fiorentina. Ordering to the minimum weight set by the restaurant is a requirement. Rest assured that this large piece of steak can be shared. 

Caffè Sant’Ambrogio

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Area: Florence
Where:
 Piazza Sant’Ambrogio 7, Florence, Italy
What: Wine and anything on the menu
For: Drinks 

The Italian under-30 crowd can be found in Caffè Sant’Ambrogio in Piazza Sant’Ambrogio. After 8 pm, the piazza gets bustling, and the waiters at Caffè Sant’Ambrogio are busy handing out drinks to its patrons. This casual joint doesn’t burn a hole in your wallet and the menu satisfies a cosmopolitan palate – hamburger steak with melted cheese, and pasta with tuna pesto and olives. 

L’Altro Cantuccio

Area: Montepulciano
Where:
Via delle Cantine, 1, 53045 Montepulciano SI, Italy
What: Steaks
For: Romantic dining 

Matthia and Monica opened L’Altro Cantuccio in 2013, and has since been known to serve some of the best Chianina beef in Tuscany. Varied cooking styles of the Chianina beef makes up most of the menu here. The chef serves it grilled, raw (tatare or carpaccio style) or as a meat sauce for pastas. To go with the beef is an extensive wine list which boasts the best of Montepulciano wines. 

Il Pozzo

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Area: Montalcino
Where:
Piazza Castello, 53024 Montalcino – sant angelo in colle SI, Italy
What: Homemade pici pasta with breadcrumbs
For: Tuscan cuisine

In Sant’Angelo, Il Pozzo serves really handmade pastas (as they emphasised) and a wine list that boasts the best of Montalcino. Its owners, sisters Franca and Paola, are born and raised in this part of Tuscany, and learned everything about Tuscan cooking from their grandmothers. Don’t expect modern Italian cuisine here, but rather, Tuscan dishes from a simpler time. Handmade pici pasta with breadcrumbs is a local specialty, and so are the pappardelle al cinghiale and acquacotta. 

Da Enzo

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Area: Siena
Where:
Via Camollia, 49, 53100 Siena SI, Italy
What: Ragu and truffle salad
For: Tuscan cuisine 

Push past the tourist crowds in the main square to get to the quiet street of Via Camollia, where truffles and ragu are found in Da Enzo. You can’t resist the traditional Tuscan ragu cooked with homemade pappardelle and topped with a generous sprinkling of freshly grated cheese. You’ll wonder if an Italian nonna resides in the restaurant’s kitchen. Since you’re in the region, go all out with the truffle salad, a dish jam-packed with a generous shavings of this iconic Tuscan ingredient.