Florence Travel Tips from Franco Mazzetti, Florentine Menswear Consultant

Conversations with Locals

Florentine menswear consultant Franco Mazzetti gives his pick for the mandatory schiacciata stop, where to find Italy’s long lost tailors and how you can avoid eating unsavoury food in Florence. 

Photo: Men In This Town

What is the one local dish you feel travellers can’t leave Florence without trying? 

The richness and abundance of choices in Florentine cuisine make it quite difficult to find a single dish to recommend. Let’s say that those who come to Florence should not leave before having tasted a Fiorentina steak. Obviously you can’t even give up tasting the famous ribollita soup.

In any case, walking through the streets, I would highly recommend stopping at one of the kiosks scattered around the city and ordering our street food for excellent food, the famous sandwich with lampredotto.

What about your favourite restaurants?

A very large space would be required for this answer. To mention one restaurant rather than another is really difficult also because there are many extremely valid places in Florence, where you can eat well at fair prices. Notwithstanding the fact that Florentines prefer to go to restaurants around Florence that are out of the tourist crowds of downtown, I will answer this question simply by citing the places I most love to frequent in the city.

I’ll mention three places where I like to eat and would recommend to a friend – Trattoria dei 13 Gobbi, All’Antico Ristoro di’ Cambi and La Buca dell’Orafo.

As for the cafés, I can only recommend a good glass of wine and a small truffle sandwich at Procacci, after which an obligatory stop at Caffè Gilli in Piazza della Repubblica.

Obviously, a visit to the Antico Vinaio, the most reviewed restaurant in the world by Tripadvisor, is mandatory, where you can give room to your imagination by ordering your schiacciata with any filling you want and where you will be amazed by the quantity of ingredients you will find inside. 

Name some tourist traps travellers should avoid in Florence

To tell the truth, I could not say that there are real traps in which tourists can fall. Rather, I would say that there are many places, especially restaurants, that sell ingredients that very often come from large-scale supermarkets and come with very high prices as Tuscan cuisine. Here, what I would like to recommend is to always pay attention to what you eat. Thank goodness today there are websites like Tripadvisor that manages to warn the most unwary.

Are there still many of such restaurants in Florence?

Unfortunately, it is very common to come across restaurants or trattorie that sell ingredients that are of low quality as high quality products. Obviously, the main problem that is worth pointing out concerns the main dish of our kitchen, the Fiorentina steak. The quality of the meat must necessarily be the Chianina loin. Unfortunately, some use other types of beef, often from foreign countries which obviously have a lower price but are passed off as meat of this quality. My advice is to ask for the certificate of origin of the steak when ordering. Every restaurateur is obliged to show to those few customers who know they have this sacrosanct right to know before ordering.

What’s the perfect itinerary to explore Florence? 

Florence is the tourist’s dream because its entire history is contained in a few square kilometres. The most beautiful monuments and buildings are all very close to each other and it is extraordinary to walk through the streets of the historic center, because it is a succession of emotions.

The only place outside the center that a tourist should visit is the splendid view from Piazzale Michelangelo, easily reachable in 20 minutes by bus, alongside which stands the wonderful Basilica of San Miniato a Monte. Even the museums are close to each other even if, given the large crowds, booking via the web is essential.

In my opinion, all a tourist has to do is reach the center and walk calmly through the streets of the city and they will be amazed to see how much history will pass under their eyes in a very short period of time.

Is being well-dressed part of the Italian culture? 

Absolutely yes. The Italian elegance that gave rise to “Made in Italy” is still very much present and deeply felt today. Cities like Milan, Naples and Florence are still tied to the tradition of being well-dressed.

Milan, the undisputed Italian financial capital, still sees extremely elegant men and women wandering the streets of Brera today. The great sartorial culture of the Neapolitans is still well rooted. In my personal point of view, the elegant Neapolitan man is the best expression of a relaxed elegance, not showy but absolutely full of charm. Florence, which still has a strong sartorial tradition, underwent strong Anglo-Saxon influence after a very high number of British citizens in the period following the Second World War decided to move to the surrounding countryside, especially in Chianti, which later became famous as Chiantishire.

As can be easily understood, this peaceful invasion has given life to a mix of style between the rigorous Florentine style and the English country. Hence the birth of the Anglo-Florentine style.

Photo: Fabrizio Di Paolo

Where do you go for tailored suits in Florence?

Unfortunately, the evolution of modern times, let’s call it globalisation, has decimated the myriad of small tailors that were once well represented in town. Many of my older dresses have been expertly crafted by the expert hands of tailors who unfortunately had to stop their activities. Currently, my outfits are supplied by companies and tailors based from various parts of the world.

Among the few safe addresses for tailors still present in Florence, I would mention Liverano and Liverano, l’Antica Sartoria Cisternino and, last but not least, the small Sagliano tailoring where the young Rosario, tailor of Neapolitan origins by family tradition, operates in the historic center of Florence in the Oltrarno area.

I would also like to give some advice for those looking for a highly prestigious pair of shoes that are meticulously and completely handmade. Roberto Ugolini Shoemaker, also located in the Oltrarno area, is one of the few remaining artisans of indisputable mastery.

Will the art of the tailored suit disappear from Italy?

No, I don’t think so. Although many of the old tailors have disappeared and despite also a sort of small “invasion” that in recent years has seen some of the most important Italian tailoring “brands” acquired by Japanese and Korean tailors, I would say that the Italian tailoring tradition is now well alive and rooted.

This is thanks to a generation of young tailors, who in the vast majority of cases, have learned this art from their family tradition. Not only that, I can also say that I see more and more interest in the tailoring world, almost every day on Instagram, I receive requests for information from young and very young followers, which gives me hope for a return to this beautiful way of dressing.

Do you have a tip for men who want to be well dressed?

The same advice that I always give to those who ask me this question is to seek their own style without forcing or unnecessary refinements. ALWAYS feel comfortable with what you are wearing, whether it is a tailored suit or an inexpensive suit, it is always necessary to try to convey the same message. Security, kindness and understatement. As I always say, however, the use of good manners comes first because they are by far your best business card.

WHERE TO EAT IN FLORENCE


Trattoria dei 13 Gobbi
Where: Via del Porcellana, 9R, 50123 Firenze FI, Italy
For: Florentine steak

All’Antico Ristoro di’ Cambi
Where: Via Sant’Onofrio, 1R, 50124 Firenze FI, Italy
For: Tuscan cuisine

Buca dell’Orafo
Where: Via dei Girolami, 28/R, 50122 Firenze FI, Italy
For: Tuscan cuisine

Procacci
Where: Via de’ Tornabuoni, 64R, 50123 Firenze FI, Italy
For: Wine and truffle sandwiches

Caffè Gilli
Where: Via Roma, 1r, 50123 Firenze FI, Italy
For: Coffee and pastries

All’Antico Vinaio
Where: Via dei Neri, 76R, 50122 Firenze FI, Italy
For: Schiacciata
 

WHERE TO GO IN FLORENCE

Liverano and Liverano
Where: Via dei Fossi, 43, 50123 Firenze FI, Italy
For: Tailored suits

Sagliano Concetti Sartoriali
Where: Borgo S. Frediano, 47 rosso, 50124 Firenze FI, Italy
For: Tailored suits

Roberto Ugolini Shoemaker
Where: Via dei Michelozzi, 17/R, 50125 Firenze FI, Italy
For: Handmade shoes

Piazzale Michelangelo
Where: Piazzale Michelangelo, 50125 Firenze FI, Italy
For: A view of Florence

120 Hours in the Amalfi Coast – What to See, Eat & Do

Italy

In the blazing heat of the Italian summer, the entrance to the Amalfi Coast is a sight for sore eyes. Houses and terraced vineyards sit atop undulating precipices against the bluest ocean. The ride on the coastline is beguiling in the picture-perfect scenes that surprise at every twist and turn. In the evening, the coast glows like a placid dream. Along the Italian Riviera, the towns light up to form a trail of stars. Elsewhere, glasses of limoncello clink.

Many have claimed the romance of the Amalfi Coast, and few would contradict that assertion. It is a place where the sweltering sun rays melt into a sultry warmth for sunbathers lounging on the golden sand. Where boats are waiting in front of summer villas, ready to whisk day trippers away. Where every dinner is preceded by an endless flow of aperitivi. In every season, in every decade, the Amalfi Coast still stuns the well-travelled. 

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POSITANO

Positano sparkles like a jewel on the coast, with ornate buildings climbing down a cliff that falls sharply into the ocean. A trip here will cost in parking, but the jaw-dropping views it affords are not to be missed. These views are best enjoyed from the balconies of Le Sirenuse.

Once a summer house of four Neapolitan siblings, the hotel is now the vacation home of the upper echelon. The rooms are designed with an eclectic mix of Italian antiques, mosaic-patterned cushions and cream-coloured linens. Doubles start at €470. Also on the premises of Le Sirenuse is the ultra-chic Franco’s Bar, where Negronis are paired with sunset panoramas.

But of course, the celebrated Il San Pietro di Positano will never be forgotten as the 19th century villa hang gracefully off a cliff edge. At the foot of the hotel is the guest-only beach club. Tangerine sunbeds and umbrellas gather on a cove accompanied by a bar. Private charters on a yacht and cocktail masterclasses are also available. Doubles start at €442. For another sun kissed view, Residence Villa Yiara is an adults-only hotel with bougainvillea-clad rooms. Doubles start at €230.

From Positano, a five minute boat ride brings you to Da Adolfo. This beach shack hidden from footpaths does grilled local fish, mussel soup and mozzarella on lemon leaves. Saraceno d’Oro is also a crowd-pleaser for being friendly on the wallet, and for the vongole and seafood pasta. The best finisher to a meal there will have to be the limoncello shots. 

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RAVELLO

Unlike the glitz of Positano, Ravello enchants with a sonata. It is little wonder that Ravello is the stage for the Ravello Festival of music at the Villa Rufolo, a 13th century villa with a well-manicured garden of climbing figs, hydrangeas and umbrella pines. Ravello’s villas and gardens are like the museums of Florence, and the Villa Cimbrone Hotel and its garden the masterpiece. Owned by the Vuilleumier family, the estate is a favourite of the literary set. The hotel is furnished with frescoed halls leading into 19 bedrooms and an outdoor tea room. Doubles start at €300. On the same grounds is the English garden. It can be hard to leave once you set foot on the path rambling along the rose gardens, the shaded walkways dripping with wisterias, and the unrivalled view from the terrace leading out to the ocean that knows no end.

You will most certainly pass by Villa Maria towards the town square from Villa Cimbrone. The hotel breathes old-fashioned Italian style. Small, family owned, marble staircase, and mahogany furnitures that look centuries old. The hotel only has one restaurant and that is the only restaurant to be. The menu is made up of produce from the garden sprawled below the outdoor dining area, overlooking the valley.

Back in the square, the most talked-about restaurant is Mimi Pizzeria. You get the classic margherita or prosciutto crudo di parma, and contemporaries like the Mimi – San Marzano tomatoes, anchovies, garlic burrata and lemon zest. The outdoor dining area is perfect for having a slice under a vine-covered canopy. 

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CONCA DEI MARINI

The biggest draw to Conca dei Marini is the Grotta dello Smeraldo. Visiting this Emerald Cave is uncomplicated – a staircase, an elevator and a boat tour. A less than 5 minutes car ride away is Fiordo di Furore, an inlet that narrows into a fishing village. In the late afternoons, the beach there is a sanctuary for some unobstructed swimming. For food, Le Bontà del Capo is best known for its lemon and ricotta ravioli. Ask for the outdoor area seating that juts out into the ocean for the best views. 

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PRAIANO

Praiano has always been the one for affordable stays within reach of Positano, but really there is more than meets the eye. There is the view. The buildings seem to be etched vertically into the cliffs, and staying at Calanteluna will make you feel like you are at the edge of the coast. This small bed and breakfast has a casual beat to it. The occasional homemade lemon cake and lemon juice in the afternoons. The after-dinner laughter and cheer resonating from the floor below. Doubles start at €90. Then there is the food without the crowds – La Strada for the seafood risotto, or Kasai for quiet dinners by the sea. 

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120 Hours in Puglia – What to See, Eat & Do

Italy

One glance at Puglia, and all you can see is a sea of green. Olive groves stretch as far as the eye can see, a precursor to the cerulean beaches that embellish the rocky boundary meeting the Adriatic Sea. Here, the green scent of olives dances through the air, lending the region its characteristic charm. Waist-high wild grass accompany narrow roads, leading to sleepy hamlets and farmhouses. Puglia is a countryside haven – all food, all beach, all cobblestone towns and all Italian

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THE TOWNS

Puglia glows in the daylight, where pearly white towns rise above the olive groves. Ostuni, also known as The White City, is the fairest of them all – white cobbled streets, beige-coloured churches and a majority local attendance. While there, Sapori D’eccellenza does panini-to-go, with octopus panini being a specialty. Alberobello also gained traction for its conical-roofed houses that looked like they walked straight out of a fairytale book. Mellow afternoons are for sunbathing in Cala Porto in Polignano a Mare, where pasty buildings punctuate the beach that curves into this coastal town. In the capital city of Bari, roam the famed pasta alleys in the morning. This unmarked back street is located in Bari Vecchia, an unassuming spot where nonnas knead out orecchiette so nimbly they can rival pasta machines. 

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DAY TRIP TO BASILICATA

Less than two hours away from Puglia is Basilicata, the often overlooked wine region of Italy. Cantine del Notaio is home to the Aglianico del Vulture wines and a trip there would be accompanied by a tour to its grottoes where wines are stored for ageing. In Venosa, the stunning grounds of Cantine Re Manfredi make it worth a visit. At the centre of the wineries in Basilicata is Matera, a town of centuries-old caves and rock churches. At dusk, the warm glow emanating from the caves makes for a contemplative evening best spent with a glass of Basilicata’s finest wine. 

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THE FOOD

The eating table of Puglia is scattered all over its hamlets. Butcheries are an institution in Cisternino. At Rosticceria L’Antico Borgo, the butcher grills the meat in a down-to-earth fashion. Just salt, pepper and its juices. Bombettes are the bomb there. The meat encases provolone cheese, herbs and sometimes, salami, before being placed on the grill. Closer to the coast, seafood rolls in in abundance. Go with raw seafood here, preferably at La Tana Del Polpo in Bari. Also situated in the capital city, Mastro Ciccio needs no introduction. It’s fast food meets luxurious ingredients. The sandwiches displayed alone are visually tempting and its taste does not betray. For prim food at casual fare prices, Primi & Vini in Polignano a Mare does a standout gnocchi vongole and prawn orecchiette. 

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THE ROOMS

Bari makes for a good start off point for day trips to the Pugliese countryside. Near the old town, Palazzo Calò’s minimalist decor stands out from the surrounding old-world cobblestone alleys. While lacking a dining area, the hotel does a breakfast in bed, fitting for a morning of loafing around in your pyjamas. Doubles start at €120. 

Spend the night in a masseria, Puglia’s rendition of a farmstay. Masseria Celentano is a converted Apulian manor farm with five rooms. Other than exploring the nearby Lucera and Troia towns, you can take the masseria’s sailboat and cruise along the Gargano while seafood is freshly prepared. Doubles start at €70.

Stays at the Masseria Torre Coccaro are a sociable affair. Children get to bake panzerotti, harvest olives and bike through the country. In summer, communal tables are pulled out for dinner feasts and live Puglia music dance. Doubles start at €300.

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